It's about starting.
It's about shifting from the static to the active state, the state where things happen because you initiated them.
It's about shifting gears, moving direction, transforming what you do with your day, your week, your time and taking control; it's about deliberately putting one foot in front of the other and moving with purpose instead of being carried along by the current.
There's never been a better time to start something. Now more than ever we live in a world of opportunity.
But the downside to this world of opportunity - brought about by new technology and new social and working conventions - is a world that seduces us into drifting through life.
Things like: shopping, web-surfing, casual tweeting, photo-commenting and status-updating. It's not that these things aren't fun or even good. But while you may feel like you're "doing" - in large part thanks to the power of billions of dollars of marketing - you might have a feeling that there's got to be more to life.
You might have an itch.
Life is short.
If you've got something you want to do... now is a good time to start.